North American Pick and Place

A Market Study

This report gives a comprehensive analysis of the North American pick-and-place equipment market from both an equipment supplier and end-user perspective. It is based on extensive research, in-depth first person interviews and real-world consulting practice.

The report provides valuable information including price/performance benchmarks, supplier perception ratings and verbatim response based on equipment supplier and end-user interviews.

The use of mid-range pick-and-place equipment in the North American market is increasing at a rate higher than the industry average rate of growth due primarily to the migration of domestic production toward new production introduction (NPI) and prototype requirements. Smaller CEMs were early adopters of mid-range pick-and-place equipment with growing deployment among larger CEM and OEM end-users.

Mid-range pick-and-place equipment users require placement systems with maximum flexibility and maximum after-sales support. In essence, they desire a machine platform and supplier support organization that will provide them with the ability to have maximum 'organic' growth to meet unanticipated and undefined future placement requirements, indicative of the merchant contract electronics manufacturing.

Critical Questions Answered:

• What mid-range pick-and-place equipment characteristics are most desired by CEM and OEM end-users?
• What is the competitive positioning of the major mid-range suppliers in terms of key specifications, features and capabilities?
• How do the major mid-range pick-and-place suppliers perform with respect to fulfilling market requirements?

Who Should Read This Market Study?

1. Equipment Suppliers
   • Marketing personnel
   • Senior management
2. EMS, ODM and OEM End-Users
   • Engineering management
   • Procurement personnel
3. Investment Research
   • Financial analysts
   • CFO's

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